want more than a truck?

luke's toy factory - brand extension

As a brand extension, I researched Luke's Toy Factory and their trucks' style and play pattern and developed other vehicles to match.

The new vehicles are occupational vehicles, just like the trucks are. They also match the wheel base so the interchangeability of the trucks is carried through. On top of that, I introduced the idea of a connection between the vehicles, through the train concept.

BACK TO TOP